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About The New Alpha

About The New Alpha

At New Alpha we live by the Maxim:

‘Do unto others as you’d have them do unto you.’

That’s why we believe in treating our customers as we’d like to be treated ourselves…

This means our focus is on always improving in 4 areas:
  1. Providing you with World Class Products that you can trust are the best Quality, Potency and Purity available
  2. Providing you with World Class Education - so you’re clear on exactly what you need to do at every stage of your journey towards better Health and Performance
  3. Providing you with World Class Coaching, Guidance and Support to help you achieve the Results you want as Quickly, Easily and Enjoyably as possible
  4. Providing you with a Great Customer Experience - so you actually enjoy your interactions with us
These 4 Areas of Focus naturally flow from our:

Company Values

  • Real Results...
We want you to overcome whatever problems led you to us in the first place, and we want you to achieve your goals… we know that’s why you’re here, and it’s our number one Priority to help you to do this. This is why we go well above and beyond every company we know, as well as providing you with the best products available. We also support, guide and educate you, as well as check on your progress, to make sure you are achieving the results you want. And of course, to be totally honest, it’s not always possible, but if there is a way to help you, we will work on finding it with you… because your success means the world to us.

  • Lasting Change…
We are here to help you achieve your health and performance goals TODAY, sure. However, we’re also interested in forming a long-term relationship with you, so we can help you maintain, and continue to improve your health and performance for YEARS to come, as well as be your ‘go to’ company to help you with anything that comes up for you that we’re able to help with.

  • Safety, Quality and Value…
We go to great lengths and significant expense to make sure everything that reaches you is of the highest possible quality: both in terms of Safety and being Pure and Unadulterated, as well as in terms of providing you with the strongest, most Potent Ingredients available. This sometimes means our products may seem to cost a little bit more than others, but in reality, we always provide better value because, while the cost per bottle or tub may be a little more, the cost per effective dose of active ingredients will always be far less than anyone else you may have tried before… we guarantee it.

  • Innovation and Originality…
Since we first started, our primary aim has always been to help people. One example that proves this is that we don’t offer any products that are the same as what everyone else is doing! Most supplement companies just copy other people, as it’s the easiest path to making money. Our position has always been: ‘if you can already get it somewhere else, why would we bother selling it?’ Every product that we make available is unique, either in its formulation, purity and/or strength and potency, and we only create new products if and when we feel we’re meeting a genuine need - if we know that it will actually help our customers… like you.

  • Honesty and Integrity…
Many companies are driven by corporate greed. The endless desire to make a profit, at any expense! At The New Alpha we take a different approach - an approach of absolute honesty. We tell you the truth - even when it might NOT be what you want to hear. For example, depending on your own unique circumstances, we may advise that as well as taking our products, you need to make some lifestyle changes to get the results you want. We aim to act with total integrity at all times - when formulating and testing the quality of products, when communicating with you, when creating educational content, and even when we screw up (hey, we’re only human, we make mistakes too).

  • We Follow the Golden Rule ‘Do Unto Others as You’d Have Them Do Unto You’...
Basically, we work hard to treat our customers the same way we would want to be treated, or one of our loved ones. We believe this approach to be the best for our customers, the best for us, the best for the company, and the best from a ‘Karmic’ point of view. In the long-run, we find this creates a relationship with our customers that LASTS. One that stands the test of time.

How we got started - The New Alpha Story…

The New Alpha was founded in 2015 - to help men improve their health and performance. Particularly their sexual performance.

Many years prior to 2015, Elwin had been helping his clients to improve their health, using cutting-edge, safe and natural strategies, including Ancient Taoist Herbalism.

I’d been writing best-selling books about how to give women INCREDIBLE PLEASURE in the bedroom - and I’d had a great time making a living helping men to become much better lovers, and enjoy much more satisfying sex-lives.

However, by mid-2014, I could no longer ignore the fact that many of the men buying my books were also emailing me about an embarrassing secret they had…

The secret being that they couldn’t fully utilize the techniques I described in my books because they were having trouble ‘getting it up’ and ‘keeping it up.’

Originally I did my own research into which nutrients could help most with this problem, and gave guys various links to different online shops where they could find the ingredients.

For those who followed my advice, the feedback was good, however, many people still complained it was a lot of hassle to gather all the different ingredients from different places and make a smoothie with it every day.

This is simply human nature - people always want the BEST RESULTS possible, as QUICKLY and EASILY as possible.

So, I set out to see if I could get a supplement made. Something guys could just swallow with water, in a few seconds a day, to give them the powerful sexual performance they wanted.

However, after speaking to over 30 supplement companies - I wasn’t impressed. They all just wanted to sell me a “white labelled” product (basically, a ready-made supplement that they’d just slap my label on). I knew this’d be a low-quality product, and I knew it’d be something many other companies were selling as well…

None of which felt right to me. 

I didn’t want to ‘sell out’ my customers. 

I didn’t want to act out of integrity.

Then, after almost a year of searching for a legit company, and dozens of conversations that’d gone nowhere, I was just about ready to throw in the towel…


Then I remembered that in 2013, when I was working on my own health - I’d had 2 consultations with a guy called Elwin Robinson! And, they’d been very useful consultations - Elwin teaching me more in a couple of hours, about health, than most people will learn in a lifetime.

So, remembering that Elwin already had a successful business selling both consultations and Taoist Herbal Formulas, I reached out to him and asked if he had anything that could help men with Sexual Performance.

“Of course” he said. Turned out, the specific herbs Elwin was expert in, Taoist Herbs, were famous for helping men stay Virile and Sexually Active well into old age.

After some extensive testing, we launched something that has revolutionized the sexual performance of thousands of men, from all over the world.

In October 2015 we launched our first Formulas: Rock Hard and Go All Night.

It was an instant Success. The feedback was so fantastic we both started to put all our energy and focus into helping guys with these kinds of issues.

What We Want for You...

Elwin and I want you to achieve all your Health and Performance Goals. And, we want to help you to do it. In fact, we’ll be honoured to take you by the hand and lead you through the process.

Furthermore, we want you to achieve your goals in a safe, natural, sustainable way. That’s why everything we teach, and every Formula we recommend, is based on systems of Health that are PROVEN to work, using only techniques, strategies and ingredients that are safe and natural.

Ultimately, we want you to be the very best man you can be…

Fit, Strong, Healthy, and yes… 

Sexually Confident and Powerful.

We want you to be the best you can be not only in the bedroom, but also in all the other key aspects of your life… in the workplace, during your leisure time and so on.

And, you’re only going to be able to be that man, if you’re incredibly healthy.

Unfortunately, in the 21st Century, despite more medical knowledge than ever before, and more resources than any society in history has ever had, the Western World (particularly the US) is suffering a health disaster right now…

With more and more people suffering from lifestyle-related ‘dis-eases’ - often called “diseases of affluence,” because they affect mostly wealthy, western, developed countries - such as obesity, heart disease, diabetes and so on.

So, although most men come to us for help with their performance, what we are really trying to do is help you to reclaim, and improve your HEALTH. As a result, you can experience a myriad of benefits, including much greater sexual performance.

How We Help You Achieve Your Goals…

  • Extremely High Quality, Original Products...
We aim to produce the best Quality, Purity and Potency products on the market…

Whether it’s Safe, Natural Formulas to help you improve your performance…

Books and Audio Courses on how to be Better In Bed

Or general health-related education series and supplements

We aim to do it BETTER than anyone else… we don’t aim to do it cheaper, quicker or in a more gimmicky way…

Just BETTER. Higher Quality, Purity and Potency, and better Value than anyone else.

And, we’re sure you’ll see that for yourself, in terms of the RESULTS you get, when you use our Formulas, read our books and so on.

  • World-Class Education
We don’t just sell capsules and powders that can improve your health and performance

We also provide you with World Class Education.

Why do we do this?

Because we want to give you the FULL PICTURE - all the tools, techniques and strategies necessary to achieve your health and performance goals

And we know that means taking care of your entire body and mind, not just doing one thing (like taking a single supplement or capsule).

Check out the blog for more info: The New Alpha Blog

  • A Process to Help you Reach your Goals… and to Check if You Have
At The New Alpha, we’re not here simply to ship you the products you order. Of course, we’ll do that, AND so much more to help you achieve your Health and Performance Goals

For instance:

1-on-1 Support: when you order certain products, you’ll get the chance to have a FREE Coaching Call with one our of highly trained experts (your Coach will answer any questions you may have, and generally guide you towards SUCCESS)

Accountability: to achieve any goal, you need to be held accountable, you need something to help you stick to the program (we give you this accountability via automated emails, via our coaches, and even personal emails/feedback from Adam!)

Coaching: many men fail to achieve their Health & Performance Goals because of limiting beliefs that are holding them back - however, if you develop a BULLETPROOF mind-set, achieving your goals becomes so much easier (I’ll help you do this via a special Audio Course - keep an eye out for it in your emails… I’ll send you it FREE of charge, now that you’re a customer :)

  • Excellent Communication
Whenever you place an order with us, we’ll aim to confirm it, and give you updates on its status, by email and text.

  • Friendly, English Speaking Customer Support
We have amazing Customer Support - dedicated to helping you in any way they can.

They’re available 10:00 AM -7:00 PM EST Monday - Sunday, 363 days a year (excluding December 25th and January 1st). 

You can reach them at:

    • Phone: (+1) 917 675-3052

  • An Ongoing Relationship Where We Never Lose Interest in Helping You Achieve Your Health and Performance Goals...
We don’t see your first order with us as the END of the relationship. We see it as the START.

We’re here to help you achieve your health and performance goals, not just now - but for months and years to come.

That’s why we’ll communicate with you regularly - mostly via email - to let you know when we publish new content, launch new products, and have important information to share.

  • A Personal Touch...
Although we’ve helped countless thousands of helped men, in over 150 countries worldwide, to improve their health and performance - we haven’t forgotten our roots, and we haven’t become a faceless corporation who only cares about their bottom line…

On the contrary, as the company co-founder, I still write every email and blog post you’ll see from The New Alpha.

And, I still regularly interact with my customers - via email and phone. In fact, it’s one of my favorite parts of running The New Alpha - helping customers to achieve results BIGGER and BETTER than they expected, and then hearing them tell me all about it! 

Talk to you soon…

Your friend,

Adam Armstrong
Co-Founder of The New Alpha